
In an era of unprecedented digital growth and the burgeoning need for distinctive online identities, the demand for unique and meaningful domain extensions has never been higher. Recognizing this pivotal shift, ICANN (Internet Corporation for Assigned Names and Numbers) has officially commenced preparations for its highly anticipated second round of the New Generic Top-Level Domain (gTLD) Program. This initiative promises to revolutionize the digital landscape once again, opening up new opportunities for businesses, communities, and innovators to carve out their unique space on the internet.
ICANN’s commitment to transparency and timely communication was demonstrated when they fulfilled their promise to release the comprehensive implementation plan and schedule in the first week of August. To ensure our clients and the wider community remain fully informed and strategically positioned, our dedicated team of 101domain experts has meticulously reviewed ICANN’s recently unveiled plan. We are delighted to provide you with the most current and essential insights regarding the forthcoming launch of these groundbreaking generic top-level domains, now projected to begin rolling out in 2026.
Navigating ICANN’s Next New gTLD Program: What You Need to Know
The journey towards the second round of the New gTLD Program has been marked by extensive community engagement and feedback. Since our previous update, ICANN has diligently acknowledged and integrated suggestions from a diverse range of stakeholders. This iterative process underscores their commitment to refining the program, aiming to streamline the timeline for opening the next round of new gTLD submissions and making the application process more efficient and accessible.
While ICANN is focused on accelerating the launch, the specific timeline remains contingent upon the successful completion of several critical workstreams. These include the rigorous development of the Registry Service Provider Evaluation Program, the establishment of a robust Applicant Support Program, and the finalization of the comprehensive Applicant Guidebook. Each of these components is vital for ensuring the integrity, fairness, and overall success of the New gTLD Program.
In line with its core principles of accountability and transparency, ICANN has pledged to provide regular implementation updates to the community. These crucial updates will be released approximately two weeks before each major ICANN meeting, ensuring that all stakeholders, from potential applicants to registry operators, remain exceptionally well-informed and prepared throughout every stage of this intricate process. This proactive communication strategy is designed to foster trust and facilitate effective planning for all involved parties.
Key Dates & Critical Deadlines for New gTLD Applicants
Staying abreast of ICANN’s evolving timeline is paramount for any organization considering applying for a new gTLD. While some dates are estimates and subject to change based on community development and the completion of policy work, the following milestones offer a clear roadmap for prospective applicants. Careful monitoring and early preparation based on these dates will be crucial for success.

June 2024: The Registry Service Provider (RSP) Guidebook is slated for publication. This vital document will outline the stringent technical, operational, and administrative requirements for any Registry Service Provider or self-operating registry participating in the new gTLD program. Understanding these requirements early will be critical for selecting or becoming a compliant RSP.

Q4 2024: Submissions for the Applicant Support Program (ASP) are expected to open. This marks a crucial opportunity for eligible applicants seeking financial assistance and professional support to offset the significant costs associated with a new gTLD application. Early application for ASP can significantly de-risk the process.

Q2 2025: A draft of the comprehensive Applicant Guidebook will be made publicly available. This draft will serve as the foundational document for all prospective gTLD applicants, detailing application requirements, evaluation criteria, and program policies. Reviewing this draft will enable early strategic planning and feedback.

October 2025: The Applicant Guidebook is expected to be finalized and officially published. Concurrently, a definitive list of pre-approved Registry Service Providers (RSPs) will be made available to the public. This final guidebook is the definitive instruction set, and the RSP list will aid applicants in selecting a qualified partner.

April 2026: The highly anticipated Application submission period for new gTLDs is projected to commence. This will be the critical window during which all fully prepared applications must be submitted, making the preceding preparation phases absolutely vital for success.
It’s important to acknowledge that some of these dates are current estimates and remain subject to change. As we’ve observed in previous ICANN processes, timelines can evolve as the program advances through community development and policy refinement. Therefore, maintaining flexibility and staying updated through official ICANN channels and expert partners like 101domain is essential for all prospective applicants.
The Registry Service Provider (RSP) Evaluation Program: Ensuring Operational Excellence
The integrity and stability of the internet’s naming system are paramount. To uphold these standards, the Registry Service Provider (RSP) Evaluation Program has been meticulously designed to ensure that all RSPs – or the registry operators themselves, should they choose to act as their own RSP – possess the necessary technical expertise, operational capabilities, and security protocols required for running a top-level domain effectively and reliably. This program is a critical safeguard, ensuring that new gTLDs are managed by technically competent entities.
Building upon the foundational processes established during the successful 2012 round, the RSP Program for the second round aims to introduce significant efficiencies to the evaluation process. This includes clearer guidelines, streamlined assessments, and an emphasis on best practices in registry management. The goal is to facilitate a smoother entry for qualified RSPs while maintaining stringent standards.
To provide flexibility and reduce last-minute pressures, RSP candidates will have two primary options for evaluation: they can opt to be pre-evaluated before the official new gTLD application submission period opens, or they can undergo the RSP evaluation concurrently during the new gTLD application process. The pre-evaluation period is expected to open sometime between two and six months, approximately 18 months before the new gTLD application submission window. This early evaluation allows RSPs to gain pre-approval, offering a significant advantage to prospective gTLD applicants who can then confidently select from a list of already-vetted providers. ICANN anticipates publishing a comprehensive list of all pre-evaluated RSPs, simplifying the selection process for gTLD applicants. Our team at 101domain is actively collaborating with leading RSPs and is uniquely positioned to assist you in navigating this critical selection process, ensuring you partner with a provider that best fits your technical and strategic needs.
The Applicant Support Program (ASP): Fostering Global Accessibility and Competition
A cornerstone of ICANN’s commitment to a globally inclusive internet is the Applicant Support Program (ASP). This innovative initiative was specifically developed to ensure broad worldwide accessibility to, and robust competition within, the New gTLD Program. The ASP plays a vital role in leveling the playing field, providing crucial support to applicants who might find the substantial application fee prohibitive or who require expert professional services to successfully prepare and submit their applications.
The ASP operates by offering significant reductions to the standard gTLD application fee. Beyond financial aid, it also facilitates access to a network of professional service providers who are willing to volunteer their invaluable time and expertise to advise qualifying applicants. This dual approach of financial relief and expert guidance is designed to empower a more diverse range of organizations to participate, including those from underserved regions or smaller entities with a strong public interest mission.
Applicants will have the opportunity to apply for ASP support as early as 18 months before the main New gTLD Program application submission period officially opens. This early application window for the ASP is strategically important. It allows ICANN to accurately gauge the number of applicants requesting support, which in turn informs budget allocations for the program and assists in the selection of pro bono service providers. Crucially, this early notification prevents applicants from incurring the full new gTLD application fee before they even know if they qualify for support. All applicants seeking assistance through the ASP will be notified of their qualification status well in advance of the broader New gTLD Program application submission period, enabling them to plan their next steps with certainty.
It is important to understand that the ASP application is a distinct and separate process from the main New gTLD Program application. The ASP application primarily requests information about the applicant’s organizational structure, demonstrable financial need, and a clear articulation of how the entity’s proposed work for the gTLD aligns with public interest benefit. Unlike the main gTLD application, the ASP application does not require any information related to the specific domain string for which the applicant intends to apply. This means that no priority or advantage is awarded for delegating specific domain extension strings based on an ASP application, maintaining fairness in the string allocation process.
When Will ICANN Begin Accepting Applications for New gTLDs?
The highly anticipated submission period for new gTLD applications is currently scheduled to open in the second quarter of 2026. This critical window for submission is then projected to close sometime in the third quarter of the same year, indicating a relatively condensed period for applicants to submit their meticulously prepared proposals. It is imperative for all prospective applicants to recognize that this timeline is not set in stone; it fundamentally hinges on the timely and successful completion of all essential policy work and community feedback integration by ICANN. Any unforeseen delays in these preparatory stages could potentially shift the application window, underscoring the necessity of continuous monitoring and agile planning.
What Are the Estimated Application Fees for New gTLDs?
While ICANN has not yet released the definitive and exact application fees for the upcoming round, they have made a firm commitment to announcing these figures well in advance – specifically, before the official publication of the Applicant Guidebook. This pre-announcement will provide applicants with crucial financial information for their strategic planning. Based on initial analyses and preliminary discussions, early estimates suggest that the application prices could range broadly, potentially falling between $200,000 to $270,000. This substantial investment reflects the complexity and long-term commitment associated with operating a top-level domain.
However, it is absolutely essential for prospective applicants to bear in mind that ICANN operates on a cost recovery fee model. This means the final fees are directly determined by the projected costs ICANN expects to incur in administering the New gTLD Program, including evaluation, delegation, and ongoing oversight. Consequently, these preliminary figures are subject to significant change and may fluctuate based on ICANN’s evolving cost forecasts and the anticipated volume of applications. Applicants should budget flexibly and prepare for potential adjustments in these costs, recognizing that the actual fees will be finalized closer to the program’s launch and will reflect ICANN’s operational expenses.
How Many Applications Will Be Accepted in This Round?
ICANN is forecasting a robust influx of approximately 2,000 applications during this highly anticipated round of the New gTLD Program. This impressive number could potentially be even higher, a direct result of ICANN’s expanded outreach efforts. These efforts are strategically coinciding with the Applicant Support Program (ASP), which aims to engage and attract potential applicants from diverse geographical regions and organizational backgrounds across the globe over the next three years. This broad outreach signifies ICANN’s dedication to making the internet’s naming system more reflective of its global user base.
Out of this significant pool of submissions, ICANN currently expects to approve and delegate around 1,200 new top-level domains. This ratio implies a competitive landscape, where the quality and strategic foresight of each application will be critical. Considering the high level of expected interest and the inherent competition, it is not merely advisable but absolutely crucial for organizations to begin their internal discussions and strategic planning processes exceptionally early. Proactive engagement will provide the necessary time to refine proposals, secure resources, and position your application for success amidst a crowded field of contenders for new gTLD domain extensions.
Strategic Planning for Success: The Roadmap to Your Own gTLD
The window for successful application in the New gTLD Program is narrow, and procrastination could prove detrimental. Waiting until the Applicant Guidebook is officially published in Q4 of 2025 to initiate internal conversations regarding applying for a new gTLD could be a significant strategic misstep. The application submission period is projected to open just six months later, in Q2 of 2026, and could potentially close by the end of Q3 of the same year. This tight timeframe means that ‘time will be of the essence,’ and early, meticulous preparation will undoubtedly be the paramount key to success in securing your desired domain extension.
A comprehensive strategic plan should encompass several vital stages. Firstly, you will need ample time to thoroughly review the estimated fees, understanding not just the initial application cost but also the ongoing operational expenses associated with running a gTLD. Secondly, a deep dive into the finalized Applicant Guidebook is non-negotiable; this document will serve as your bible for understanding all requirements, policies, and evaluation criteria. Thirdly, the selection of a robust and reliable Registry Service Provider (RSP) is a critical technical and strategic decision that requires careful due diligence and potentially early engagement through the RSP Evaluation Program. Finally, and perhaps most importantly, you will need dedicated time to meticulously prepare an application that not only fulfills all of ICANN’s stringent requirements but also powerfully articulates your vision, technical capabilities, and community benefit. This holistic approach to preparation will significantly enhance your chances of securing a new gTLD.
Apply for Your Own TLD with 101domain: Your Expert Partner
As the journey towards the next generation of top-level domains unfolds, staying ahead of the curve is crucial. The next implementation update from ICANN is eagerly anticipated and is expected to be released in early October, preceding the upcoming ICANN meeting scheduled for October 21-26. These updates often contain critical new information or clarifications that can significantly impact your application strategy.
At 101domain, we are not just observers; we are actively engaged in monitoring every development and are committed to offering unparalleled expert guidance and comprehensive support throughout the entire application process for your prospective new TLD. We will ensure you are kept fully abreast of all future developments, policy changes, and important deadlines, translating complex information into actionable insights.
Don’t leave the success of your gTLD application to chance. We urge you to proactively reach out to your dedicated account executive or any knowledgeable member of our corporate team today. By beginning strategic planning now, you can confidently pave the way for a successful introduction into the dynamic and competitive New gTLD Program. Let 101domain be your trusted partner in navigating this intricate process and realizing your vision for a unique online identity.
Give us a call today to start your strategic planning: +1.888.982.7940